Privacy Policy

Introduction

Welcome to EMAAi ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI image generation mobile application ("EMAAi" or the "App").

By using EMAAi, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Personal Information

Account Information:

• Email address (when you create an account or sign in with Google)
• User ID (unique identifier assigned by our system)
• Authentication credentials and tokens

Profile Information:

• Display name (if provided through Google Sign-In)
• Profile picture (if provided through Google Sign-In)

1.2 User-Generated Content

Creative Content:

• Text prompts you submit for image generation
• Negative prompts and refinement instructions
• Style preferences and generation settings
• Generated images (stored securely in your personal gallery)
• Custom parameters (dimensions, quality settings, seeds)

1.3 Usage and Analytics Data

App Usage Information:

• Generation history and statistics
• Subscription tier and status
• Points balance and usage tracking
• Feature access patterns
• Time and date of app usage

Technical Information:

• Device type and operating system version
• App version and settings
• Error logs and diagnostic information
• Performance metrics
• Advertising identifiers (for free tier users receiving ads)

1.4 Purchase and Subscription Data

Transaction Information:

• Purchase history for point packages
• Subscription status and billing information
• Payment processing data (handled by Apple App Store)
• RevenueCat customer identifiers

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Core App Functionality

• Image Generation: Process your text prompts through AI services to create images
• Account Management: Maintain your user account and authentication
• Gallery Management: Store and organize your generated images
• Subscription Services: Manage your subscription tier and feature access

2.2 Service Improvement

• Quality Enhancement: Improve our AI image generation capabilities
• Feature Development: Develop new features based on usage patterns
• Error Resolution: Diagnose and fix technical issues
• Performance Optimization: Enhance app performance and user experience

2.3 Business Operations

• Subscription Management: Process payments and manage subscription renewals
• Customer Support: Respond to your inquiries and provide assistance
• Legal Compliance: Comply with applicable laws and regulations
• Security: Protect against fraud, abuse, and security threats
• Advertising: Serve personalized advertisements to free tier users

3. Information Sharing and Disclosure

We may share your information with the following third parties:

3.1 Service Providers

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal process (subpoenas, court orders)
• Government requests or investigations
• Enforcement of our Terms of Service
• Protection of our rights, property, or safety
• Protection of users or the public

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

4. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations:

• Account Information: Retained while your account is active and for a reasonable period after deletion
• Generated Content: Stored until you delete it or close your account (paid tiers only; free tier content not persistently stored)
• Usage Data: Retained for analytical purposes, typically 2-3 years
• Transaction Data: Retained as required for tax and accounting purposes
• Complete Account Deletion: All data permanently removed from Firebase Authentication, Firestore, and Firebase Storage upon account deletion

5. Your Rights and Choices

5.1 Account Management

• Access: View and download your personal information
• Correction: Update or correct inaccurate information
• Deletion: Delete your account and associated data

5.2 Content Control

• Image Deletion: Delete individual generated images from your gallery (paid tiers only)
• Export: Download your generated images and complete account data via ZIP export
• Generation History: View and manage your creation history (paid tiers only)
• Complete Data Export: Request and download all personal data in structured format

5.3 Communication Preferences

• Notifications: Control app notifications through device settings
• Marketing: Opt out of promotional communications (if applicable)

5.4 Advertising Preferences (Free Tier Users)

• Personalized Ads: Opt out of personalized advertising through device settings
• Ad Tracking: Control ad tracking through iOS "Limit Ad Tracking" setting
• Ad-Free Experience: Upgrade to Creator or Pro tier to remove all advertisements

5.5 Legal Rights (GDPR/CCPA)

If you are located in the EU, UK, or California, you may have additional rights:

• Right to Access: Request information about data processing
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of personal data
• Right to Portability: Receive your data in a structured format
• Right to Object: Object to certain types of processing
• Right to Restrict Processing: Limit how we process your data

To exercise these rights, contact us at support@emaai.app.

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption: Data is encrypted in transit and at rest
• Access Controls: Limited access to personal information
• Secure Infrastructure: Use of industry-standard security practices
• Regular Audits: Periodic security assessments and updates

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

EMAAi is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Third-Party Links and Services

Our App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. AI and Automated Processing

EMAAi uses artificial intelligence to generate images based on your text prompts. This automated processing:

• Purpose: Create personalized image content based on your inputs
• Data Used: Text prompts, style preferences, and generation parameters
• Human Oversight: Our systems include monitoring for appropriate use
• Your Control: You can modify or delete generated content at any time

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information:

Categories of Information Collected:

• Identifiers (email, user ID, advertising identifiers for free users)
• Commercial information (purchase history)
• Internet activity (app usage)
• User-generated content (prompts, images for paid users only)

Your Rights:

• Right to Know: Information about data collection and use
• Right to Delete: Request deletion of personal information
• Right to Non-Discrimination: Not be penalized for exercising rights

We do not sell personal information to third parties.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy in the App
• Sending a notification through the App
• Updating the "Last Updated" date at the top of this policy

Continued use of the App after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For data protection inquiries specifically, you may also contact us at support@emaai.app.

14. Governing Law

This Privacy Policy is governed by the laws of the Netherlands, without regard to conflict of law principles.

Last Updated: July 22, 2025
Version: 1.0